The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes and their business model that make them good at the existing business actually make them bad at competing for the disruption - Clayton Christensen, Disruptive Innovation Expert.
Marketing Efficiency especially via Technology (Martech) is a norm versus a nice to have. Any business that is efficient in marketing, generating leads and qualifying them for sales, efficiently, via efficient use of technology, processes and tools has a greater chance of success.
Today everyone talks about omnichannel, but few businesses actually monitor all channels. Our partners understand this and bring years of Marketing strategy and Digital marketing expertise into this field.
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