The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes and their business model that make them good at the existing business actually make them bad at competing for the disruption - Clayton Christensen, Disruptive Innovation Expert.
The Brains of any Partner Program is the Partner Strategy. Once you have defined your Partner Strategy, the next step is to define and execute the Partner Recruitment for your Partner Program. That is what this service is about.
Partner Recruitment is a TOUGH task. It is very similar to winning customers, except that you are requesting someone to become your extend sales force, where they have limited resources and sell on your behalf.
Typical Partner Recruitment Considerations are as follows:
This is a longer term execution strategy and not to be taken lightly. Its an investment of time, effort and money. Our value proposition to you is:
Varidus can help you with your Partner Recruitment Plan. We typically work on a Retainer basis plus a revenue share from the revenue our partners generate for you with a shared risk/reward approach.
Please schedule a free consultation with us today!
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