The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes and their business model that make them good at the existing business actually make them bad at competing for the disruption - Clayton Christensen, Disruptive Innovation Expert.

ABOUT THE SERVICE

The Brains of any Partner Program is the Partner Strategy. Once you have defined your Partner Strategy, the next step is to define and execute the Partner Recruitment for your Partner Program. That is what this service is about.

Partner Recruitment is a TOUGH task. It is very similar to winning customers, except that you are requesting someone to become your extend sales force, where they have limited resources and sell on your behalf.

KEY CONSIDERATIONS

Typical Partner Recruitment Considerations are as follows:

Term of at least 6 months; Ideally a year (It is a long cycle)
Hunting and Courting Potential Partners
Making sure you sell to all audiences at the Partner Business
Structuring win-win deals
Alignment of Partner Incentive & Your Firm Goals
Executive Sponsorship at your firm, typically CEO/COO level

VALUE PROPOSITION

This is a longer term execution strategy and not to be taken lightly. Its an investment of time, effort and money. Our value proposition to you is:

Speedy Matching
Creativity in deal structuring
Time savings in Closing
Cost savings (legal, operations, prospecting)

Varidus can help you with your Partner Recruitment Plan. We typically work on a Retainer basis plus a revenue share from the revenue our partners generate for you with a shared risk/reward approach.

Please schedule a free consultation with us today!

CASE STUDIES

VARIDUS

Scaling Innovation

INTRANET